Data is not in my CRM or OutboundSync
Last updated July 9, 2025
If no payloads appear in your Webhook Logs, or if there’s a significant time gap from the last synced payload, the issue likely stems from the upstream system sending the webhooks to OutboundSync.
Check OutboundSync
If you don't know how to review the webhook logs, learn how here .
Check Sales Engagement Platform
Open your platform's settings and manually check the webhook configuration to verify that:
- The webhook URL is correctly set to OutboundSync’s endpoint.
- The correct event types are being sent (e.g., Email Sent, Email Reply, Lead Category Updated).
If you're using Smartlead, check to see if there are any other webhooks that might interfere with data being sent to OutboundSync. Our Smartlead webhook guide explains their prioritization schedule for webhook URLs.
Check upstream automation
If you’re using automation tools such as Make, n8n, or Zapier, ensure:
- The webhook is receiving data from your sequencer.
- The webhook correctly forwards data to OutboundSync.
- No filters or transformations strip essential fields before reaching OutboundSync.
Possible outages
Historically, the above resolutions have restored the data sync for users in nearly every instance. However, there may also be active incidents or outages that are affecting your data sync.
You can visit OutboundSync's Status Page to see if there are any open incidents or outages related to the application.
Go further by checking OutboundSync's Stack Monitor , which monitors over 100 GTM tools, one of which may be experiencing an incident or outage affecting your data sync.
And you can contact OutboundSync for help troubleshooting the data connection.