Data is incomplete in my CRM
Last updated July 9, 2025
Sometimes, payloads reach OutboundSync, but the CRM may still be missing certain information (e.g., last names or company names).
This is separate from data not appearing in your CRM at all . This is a case where data is syncing, but certain fields or properties appear to be incomplete.
This happens either because the webhook did not originally contain that data when it was sent/received, or because it's that field is not mapped by OutboundSync by default.
There are typically two ways to resolve this issue:
- Pre-load leads, contacts and accounts/companies in your CRM using a data enrichment tool like Clay before importing them into your email sequencer. This way, OutboundSync is primarily designed for logging email activities rather than creating lead, contact, and account/company records.
- Ensure full contact details, including first and last name, are updated on the lead details before outbound campaigns begin. This helps assure that webhooks are sent with complete information before reaching OutboundSync. This doesn't address every field but does solve for first and last names.
For companies with strict data hygiene requirements, we recommend pre-loading or importing leads, contacts, and accounts/companies ahead of time.
If you are using Category-based filters and only syncing select data into your CRM, you will need to run that enrichment after those events occur via a tool like Clay, Make, Zapier, or n8n.