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OutboundSync Help Center

Webhooks are a powerful way to receive real-time notifications about events happening within your Instantly account.

By properly configuring your webhooks with OutboundSync, you can automate workflows, integrate with your CRM, generate reporting on your campaign attribution, and more.

A webhook is an HTTP callback that sends data to a specified URL when certain events occur in your Instantly account.

Instead of constantly polling Instantly for updates, webhooks allow you to receive event notifications instantly, enabling seamless integration with your applications.

If an event fails to deliver, Instantly will retry a maximum of three (3) times in 30 seconds to deliver that webhook payload.

Instantly allows you to set up multiple webhook URLs for each given Instantly workspace. 

 section of your Instantly workspace. Go to the 

Enter a name, a webhook URL from OutboundSync, and toggle on the webhook event types you want to send to OutboundSync. Listed below are all the currently supported webhook event types:

Select whether you want the webhook payloads to be sent to OutboundSync for 

We encourage you to consider sending all webhook payloads to OutboundSync to ensure no data loss and maximum attribution coverage. However you can manually select the OutboundSync webhook payload for each campaign.

 button, and automatically be returned to the previous webhooks screen.

Confirm that you see your newly created webhook and which events it is applied to, as shown below:

: Instantly maintains logs of its webhook performance and their support team can use these to help you troubleshoot issues. Additionally, OutboundSync logs are available and we can help you review them along with our internal server diagnostic logs. 

: In case of failure, Instantly does have a policy of three (3) retry attempts in 30 seconds for its webhook payloads. OutboundSync is always developing new methods to ensure we have the latest data available from Instantly. 

: Implement proper security measures on your Instantly account to that will be sending webhook payloads to OutboundSync.

: Before deploying to production, test your webhooks by first reviewing Instantly's webhook documentation and using OutboundSync's 

: If setting up multiple webhooks, remember to use unique URLs to distinguish between them. 

: Keep an eye on your records in your CRM and history in OutboundSync. If anything seems off, contact us so we can help you diagnose the issue. 

Webhooks are an integral part of automating your workflows with Instantly and your CRM. By understanding how they work and setting them up correctly, you can run a fully integrated outbound operation that integrates with your automations, workflows, and sales processes.

Instantly webhook guide

Here are step-by-step instructions on how to connect Instantly to OutboundSync via API key. This is necessary to do things like creating blocklists or apply category-based filters. 

First, log in to Instantly. In the bottom left corner, click your user avatar, then click 

From here, you will name your API Key and the scopes or permissions. One option would be to set the 

  scopes however please note this grants full permission.

If you want to narrowly provide access based on OutboundSync's necessary scopes, please add the following to a dedicated API key:

Step 2. Add your API key in OutboundSync.

Next, login to OutboundSync and click the 

OutboundSync will check your API key before saving it. If your API key fails, it will not be saved in OutboundSync.

You can always come back to OutboundSync and click the 

 button to verify that your API Key is still valid and active. 

In this page, you can also check your Lead Categories or Statuses. You can 