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OutboundSync Help Center

With OutboundSync, you can seamlessly integrate EmailBison into your outbound sales workflow, ensuring that all your campaign activity is tracked, routed, and synced with your CRM. 

This integration enables enhanced visibility into outreach activities like sent emails, replies, and lead categorization—all directly accessible within HubSpot or Salesforce.

A webhook is an HTTP callback that sends data to a specified URL when certain events occur in your EmailBison account.

Instead of constantly polling EmailBison for updates, webhooks allow you to receive event notifications instantly, enabling seamless integration with your applications.

If an event fails to deliver, EmailBison will retry a maximum of five (5) times over the next 24 hours to deliver that webhook payload.

EmailBison allows you to set up multiple webhook URLs for each given EmailBison workspace. It does not have have sub-segmentation at the account- or client- level, since EmailBison users typically partition their accounts at the workspace-level.

Enter a name, a webhook receiver URL from OutboundSync, and toggle on the webhook event types you want to send to OutboundSync. Pictured below are all the currently supported webhook event types:

Verify you can see your newly created webhook in the Webhooks section of the Settings menu in your EmailBison workspace:

: Note that EmailBison does not maintain user-facing data about webhook logs but does maintain robust internal diagnostic logs. Additionally, OutboundSync logs are available and we can help you review them along with our internal server diagnostic logs. 

: EmailBison does have a publicly documented policy of five (5) retry attempts within 24 hours. OutboundSync is always developing new methods to ensure we have the latest data available from EmailBison. 

: Implement proper security measures on your EmailBison account that will be sending webhook payloads to OutboundSync.

: Before deploying to production, test your webhooks by first reviewing EmailBison's webhook documentation and using OutboundSync's 

: If setting up multiple webhooks, remember to use unique URLs to distinguish between them. 

: Keep an eye on your records in your CRM and history in OutboundSync. If anything seems off, contact us so we can help you diagnose the issue. 

Webhooks are an integral part of automating your workflows with EmailBison and your CRM. By understanding how they work and setting them up correctly, you can run a fully integrated outbound operation that integrates with your automations, workflows, and sales processes.

EmailBison webhook guide

Here are step-by-step instructions on how to connect EmailBison to OutboundSync via API key. This is necessary to do things like creating blocklists or apply category-based filters. 

Step 1. Generate an API key in EmailBison

First, log in to EmailBison and go to your EmailBison Settings.

Step 2. Add your API key in OutboundSync.

Next, login to OutboundSync and click the 

OutboundSync will check your API key before saving it. If your API key fails, it will not be saved in OutboundSync.

You can always come back to OutboundSync and click the 

 button to verify that your API Key is still valid and active. 

In this page, you can also check your Lead Categories or Statuses. You can 

Connect your EmailBison API key

EmailBison categorizes whether a reply is an automated reply or not, using its own proprietary methodology. EmailBison's approach is unique versus other platforms because it immediately appends this information with the rest of the data related to the reply. 

This is separate from any other categorization, tagging or other steps you may take. And it means OutboundSync can immediately act on this information. 

This is useful in instances where a reply is an out of office message. With this information, you can filter out these replies to understand your true reply rate or just reduce the number of notifications for your sales team.

OutboundSync  supports this categorization through a discrete lead category updated event, which you can use in flows/workflows and reporting.

When a reply has been flagged as an automated reply by EmailBison, the 

 itself as a separate event, which means that it will be logged as a separate activity in your CRM.

Here's an example of what this looks like in HubSpot, with the center column showing both the email activity and two separate timeline events:

Similarly in Salesforce, both activities would be logged either as an emailmessage or as a task with the custom task subject line that you configured in OutboundSync.

, this data would not sync until an approved category-based update is received, which would release all the data. 