Handling social profile URLs for matching

Overview

Social profile URLs can be formatted in different ways in your CRM. To ensure consistent matching, OutboundSync uses split and contain approaches to account for these variations, depending on whether the social profile URL contains .com/ or not.

Social profile URL with .com/

Split the social profile URL

If the social profile URL includes .com/, OutboundSync will split the URL into two parts: before and after .com/ in the URL string.

This means remove the domain information for the social media network (e.g. https://www.linkedin.com/ or www.linkedin.com/

And then we isolate everything in the public URL after .com/ (e.g. in/janedough).

This ensures that the following variations would both match correctly:

Contains username string

OutboundSync then searches by what is contained in the remaining string. This means remaining string (e.g., in/janedough) will still match contacts whose LinkedIn field contains http://, https://, and/or www. For example:

Social profile URL without .com/

If the LinkedIn URL does not include .com/, then OutboundSync:

Example Variations

Here are a few more examples of names and how they’re handled:

Why This Matters

This approach ensures that small differences in formatting (such as http:// vs. https:// or including www.) do not prevent successful matching.